First Time Participants in Alex's Lemonade Stand

Hi!  My name is Michelle Quartullo and I teach 2nd grade at Crooked Billet Elementary.  My class is participating in the program for the first time.  I would love to hear any advice from experienced schools to help us get the most out of it and ways to raise as much money as we can!  I'm also not sure what to prepare for the first video conference.  If anyone could share what is expected for the kickoff, I would appreciate it!  Looking forward to helping out.